RESTAURANT FRONT AREA
MOST OF THEM USING CONVENTIONAL MENU BOOK
CONTEXT
Many restaurants continue to use conventional menu books (physical menus) in front of their establishments for several reasons:
Physical menus have a timeless and classic appeal that fits well with the ambiance and decor of certain types of restaurants,
Implementing digital menu boards can be expensive, including the cost of digital signage hardware, software development, and ongoing maintenance.
Demographic of customer base can play a significant role in the decision to use physical menus. Older people, for instance, may be less comfortable with digital interfaces and prefer traditional printed menus. And so on.
UNDERSTANDING CUSTOMER BEHAVIOUR
Limited time
Restaurant customers’ busy lifestyles may leave them limited time when eating out.
Focus on gathering
Usually group of friends gathers at a restaurant table, they may not want frequent interruptions from waiter
Customer experience
Customer like to see information on menu details and prices, without waiting for assistance from a sales/waiter.
Interest with video
Customers who don't have a preference can buy food just by watching the video. Food videos tell more stories than food photos.
INTRODUCING
DIGITAL MENU BOOK
BENEFITS OF USING DIGISIGN DIGITAL MENU BOOK
Showcase your menu items with vibrant images and videos, making your offerings more visually appealing. This can help entice customers and stimulate their appetite, potentially leading to increased sales.
Easily update your menu in real-time. This is particularly useful if you have daily specials, seasonal items, or frequently changing offerings.
Promote certain items or upsell by suggesting add-ons, combos, or high-margin items. You can also schedule promotions or happy hour deals to run automatically at specific times, driving sales during slower periods.
Eliminating the need for printed menus reduces printing and design costs. Over time, these savings can add up, especially if you frequently update your menu.
Display nutritional information, allergen warnings, or other regulatory content, digital menus make it easy to comply with legal requirements. You can update this information as needed without reprinting menus.
Manage digital menus from a centralized location. This means you can update menus for multiple locations simultaneously
RESTAURANTS WHICH SUITABLE TO USE DIGITAL MENU BOOK
- Fast-Casual Restaurants
- Fine Dining Restaurants
- Coffee Shops and Cafes
- Bars and Pubs
- Buffet Restaurants
- Ice Cream & Dessert Shops
- Health-Conscious Restaurants
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